Salesforce Einstein and Artificial Intelligence

Salesforce Einstein and Artificial Intelligence

Artificial intelligence and voice are relatively new concepts for businesses. It seems very complicated to get started with them, but as with blockchain, Salesforce has created a platform with Salesforce Einstein that makes it very easy to implement AI and voice in your business.

What is artificial intelligence (artificial intelligence)?

Artificial intelligence (AI) is the concept of intelligent machines that "think" like humans. This means these machines can recognize speech, solve problems, learn from data, predict based on data and much more.

AI is mostly used to make your life easier; you can already ask Alexa and Siri anything or have a conversation with a customer service department chatbot.

Improving your business with Artificial intelligence and Salesforce Einstein

AI can be used to speed up certain processes; for example, analyzing data and making predictions. This means it can help your sales team take their performance to the next level. Or your marketing team will know exactly when to send newsletters, who to target for different campaigns and how to personalize ads for social media and websites.

AI helps you understand your customer and makes it easier to help them, convert leads and sell your product or service.

What is Salesforce Einstein?

Salesforce Einstein is, simply put, Salesforce's way of helping you implement AI without needing an AI developer or data scientist. Every company customizes their Salesforce environment to their needs; it's no different with Einstein. With Salesforce Einstein, your admins and developers can easily implement and personalize it within your already existing Salesforce environment.

Salesforce Einstein gives you insight into your customers' behavior, predicting outcomes, recommending actions and automating routine tasks. An important part of AI is machine learning. Einstein does this automatically with automated machine learning (AutoML). AutoML goes through your data and detects errors, it helps you understand why customers buy certain products and predicts what is important for the customer to convert.

Note that with clean data, the system can more easily learn and make accurate predictions, so be sure to fix the errors and duplicates in your system as soon as possible.

In short, Salesforce Einstein makes it easier to use AI without having too much knowledge of programming. Einstein is a smart way to improve your business with the data you already have anyway.

Colin Hammer

Colin Hamer is a Software Engineer at CaseNine. He is responsible for various Salesforce projects at clients.