Artificial Intelligence and Salesforce Einstein
AI and voice are relatively new concepts for businesses. Concepts which can seem very difficult to start with but just with Blockchain, Salesforce has created a platform to make it very easy for you to incorporate AI in your business, Salesforce Einstein.
What is artificial intelligence?
Artificial intelligence is the concept of intelligent machines ‘thinking’ like humans. This means these machines can recognize speech, solve problems, learn from and predict actions with data, and much more. AI is mostly used to make your life easier; you can ask Alexa or Siri all kinds of questions or you can have a conversation with a customer service’s chatbot.
Improve your business with AI
AI can be used to speed up certain processes, for example analyzing data and making predictions. This means that you can help bring your sales team to the next level. Or your marketing team knows exactly when to send newsletters, who to target for different types of campaigns and how to personalize social media ads or your website.
AI helps you to understand your customer and makes it easier to help them, convert leads and sell your products.
What is Salesforce Einstein?
Salesforce Einstein is basically Salesforce’s way for you to use AI without needing an AI developer or data scientists. As each company uses Salesforce differently, Salesforce Einstein is not a standard product that functions in a basic or standardized setting. Salesforce Einstein allows admins and developers to add Einstein to and customize it within your already existing Salesforce platform.
With Salesforce Einstein you can discover insights about your customers, predict outcomes, recommend actions and automate routine tasks. An important part of AI is machine learning. Salesforce Einstein does this automatically for you with automated machine learning (AutoML). AutoML goes through your data and detects errors, it helps you understand why customers are buying and it predicts what is important to your customers in order for them to buy a product.
Keep in mind that with clean data the system is able to learn better and make more accurate predictions, so make sure you fix your errors and duplicates as soon as possible.
All in all Salesforce Einstein makes it easier for you to use AI without needing extensive AI programming knowledge. Salesforce Einstein is a clever way to use all the data you have and improve your business.
As a Salesforce developer designing an application or component for the AppExchange can seem like quite a daunting task. But if you break it into small steps and don’t get too lost in small details it can become something quite manageable. Let’s go through all the steps and take the TimeCapsule app as an example.
GitHub is an online software platform for version control and collaboration. By using GitHub, you and your colleagues can work together on projects no matter where you are. In our projects, we use Git not just to improve our teamwork: we also use it to make it more enjoyable. In the end, a team effort not only ensures a better result, but also a more satisfied feeling. Here’s a short guide on how to start using GitHub.
Within the world of software development DTAP is a well known term. Working with DTAP is something that comes automatically for most developers. But what exactly is DTAP, how do you integrate a DTAP street and, as it is not a new method, is it still relevant today?
The terms or job profiles software engineer and software developer are oftentimes used interchangeably. However, a software engineer and a software developer really are two different jobs. In this blog we’ll tell you what both terms, according to us, mean and what the difference is.
About a year ago Salesforce.org introduced the Nonprofit Cloud, a combination of Salesforce products that meet the needs of nonprofit organizations. A big part of the Nonprofit Cloud is the Nonprofit Success Pack, this pack adds elements to Salesforce that are specifically created for nonprofit organizations. Some examples are donation and donor management functionalities and a dashboard for fundraising and campaigns.
Did you know it is really easy to visualize your data in Salesforce? As a company you probably have a lot of data in Salesforce. Data can be pretty useful to figure out which areas need improvement or are doing really well. Visualized data makes that even easier.
Recognize this? Visiting a (potential) client and you cannot get your laptop to work or access the right data and records immediately, despite your preparations.
Luckily, most CRM platforms have a mobile app these days. Using a mobile CRM puts an end to these kinds of issues. Next to having immediate access to your records, there are more advantages to a mobile CRM (like the Salesforce Mobile App):
Not sure if you want to switch from Salesforce Classic to lightning? Switching seems like a project that costs a lot of time, not to mention the teams that need to be introduced and get used to a renewed system. Regardless if it takes time, we are convinced switching from Salesforce Classic to Lightning is worth the extra effort.